Condo and House Top Developer Supalai Company limited
Supalai Development Introduction
Supalai Public Company Limited and its subsidiaries (group of companies) operate real estate development projects for living and commercial purposes. Our projects are conceptualized with the idea of a quality living place for the quality community of "Supalai residents". We always develop our housing models with carefully selected materials that meet our ideal standards. Our pre and after delivery services are diligently supervised to foster a safe and friendly community for our clients' utmost satisfaction. The Company and our subsidiaries operate and own the following housing projects: detached houses, duplex houses, townhouses, and condominiums in a variety of areas throughout Bangkok and peripheries including other provinces. This is to respond to the need of the market and our many clients who have different preferences and goals and are primarily those who are middle to high-income earners. Our priority is to focus on the completion of our current housing projects and deliver them by deadlines to create the brand awareness of "Supalai." This name will be used as a leading name for every project, followed by specific name of each project to fit in with different project formats and the target market. Moreover, the Company is also the developer of offices for rent in the commercial districts, while the subsidiaries operate while the subsidiaries operate real estate project management as well as the management of hotels and resorts. Currently, the Company and its subsidiaries have grown to become one of the leading companies in the real estate business.
History of Supalai Development
Supalai Public Company Limited (Company) was established on 26 June 1989. Its operations began with real estate development in the category of housing projects and commercial buildings with the initial registered capital of 100 million baht. At the beginning stage, its business dealt with constructing detached houses and townhouses in the form of gated communities. Subsequently, its business has expanded to cover condominium projects, office buildings, hotels, and resorts. In 1992, the Company has transformed into a public company with the registered capital increased to 1,000 million baht and its shares had been listed on the Stock Exchange of Thailand on 17 November 1993. The Company's goal is to focus on building both low-rise and high-rise housing projects. However, in 1997, the Company had suffered from Thailand's economic crisis and had entered into the debt restructuring process of the Office of the Debt Restructuring Committee of the Bank of Thailand in 1999 with its total debt value of 8,113 million baht. The debt restructuring was completed in 2002 and the Company has continued its real estate development by building detached houses, townhouses, duplex houses, condominiums, office buildings, resorts, and hotels. Up to the present, the Company's paid-up issued capital increased to 1,716.55 million baht. During 2004 - 2013, the Company has undergone significant changes and developments
This name will be used as a leading name for every project, followed by specific name of each project to fit in with different project formats and the target market. Moreover, the Company is also the developer of offices for rent in the commercial districts, while the subsidiaries operate real estate project management as well as the management of hotels and resorts. Currently, the Company and its subsidiaries have grown to become one of the leading companies in real estate business.
location: The company takes incredible consideration of its assigned zones for its tasks which must address the issues of the clients in each portion as far as simple portability, simple access to open convenience, and revolution of ventures. Choosing these areas, the Company additionally considers and conveys its tasks to every single key area in Bangkok and encompassing territories to address the issues of every area and to address the issues of the clients and a structure that mirrors the nearby and social system of their old living arrangements, work environments, and individuals. The company likewise underlines that it considers isolation of chances to build openings and address the issues of various client gatherings. Moreover, the Company likewise arranged this investigation for its future procedure by directing exploration on high expected regions and buying land through its Land Bank for future advancements which will bring about the Company profiting by worldwide land costs which will prompt higher rivalry and better returns. As of now, the Company has various shut world locales on BTS/MRT stations.
Household product strategies: Due to the wide variety of consumer needs in each value portion or of an alternate kind, the Company likewise puts a steady accentuation on leading examination and exploration on each gathering's conduct in a forward-looking, forward-looking way. The overview or meeting will be led for customers on existing ventures (inhabitants), guests to its undertakings, possible mortgage holders, and purchasers of different projects. Every single genuine finding is utilized to improve items, administrations, and necessities to expand consumer loyalty in all worries. As of now, a few new ventures have been acquainted from time with time, and the new structure of the new AirPlus: "Breathable House" is additionally making a differentiation of the Company's items among different items available.
Pricing Policy: From the Company's "pre-sale" technique that gives the Company an upper hand by knowing the real development and operational costs that will disclose the choice to discover the deal cost of the items to be serious. In the estimating framework, the Company will consider the market circumstance in every area and each time span. The company doesn’t have a strategy of setting the cost for clients to take an interest where it will bring about damage and imbalance for clients. The company has set an evaluating strategy to consider and compare item quality.
Product Quality: The Company perceives and values the significance of measures in lodging and development remembering material assets for its arrangements by setting building norms and examination strategies that underscore clear and orderly techniques, systems, and testing to fulfill the Company's item guidelines. It additionally has an obviously expressed strategy that "each house must pass quality control (QC) to the proper standard of the endorsed company” before sending the client. In this manner, the nature of item quality begins from seeing development plans, investigating the company of the dirt layers, and surveying the nature of each phase of the development procedure that ought to surpass the pre-set targets. What's more, the Company is likewise worried about quality structure materials utilized in the task
Brand mark of supalai company
This particular brand mark is intended to reflect the qualities, views, and operational principles of the institution that transmit the product images, vision and various components that make up the "Supalai " modified over all functional areas.
Thus, the structure of this brand was transformed from a situation based on the mixing and incorporation of elements of global thought reflecting the status of "Supalai” into other perspectives; with flowering leaves, growing from the top of the stem. This connects the beginning of life; repeats the way in which the Society's business is identified by housing. The roof is well-ventilated, well-maintained, and comfortable. There, the state of development and development looks at the development of the Organization and its customers and the ever-increasing pleasure.
The Society is committed to building homes to respond to the need for people who are desperate to find their own place. In addition it is resolved to try a business to help improve the general public and the country. Under this mentality, the Association has access to a wide range of clients, financial professionals, educational foundations, and extensive communications, including business partners. . All of this completes as a testament to the success and assurance of the Organization in building the results of excellence
Vision of Supalai company
The Company's vision is reviewed every three years to ensure that the Company achieves its target of growth by focusing on equitable and equitable remuneration for all stakeholders and social and environmental obligations. The operation of the Company is in accordance with the principles of good governance, ethics and integrity. The mission statement will be updated annually to reflect changing areas. The organization is driven by the value of human resources based on experience during the 1997 economic crisis. In the meantime, the Company has developed the skills expressed by the organization’s organization focused on the Mind of employees at all levels. 2002 - 2004 The idea of being a market leader in medium-sized and medium-sized residential cement.
● Vision to maintain market leadership while promoting success by developing condoms to live in an integrated way to build high quality communities.
● Vision Commitment to maintaining leadership in the condom development market by creating an integrated value for fitness for health and ensuring community satisfaction while maintaining the rewards of shareholders and stakeholders under the principle of good corporate governance.
● The vision to be a leader in the construction of urban settlements by building and delivering inclusive values to all stakeholders to achieve sustainable development and growth.
Supalai Project:
Supalai Wellington, Huai Khwang